Key Takeaways

• OLAPLEX seeks to redefine what’s possible for hair health and defy the limits of haircare.
• Power duos Jenna Lyons and Jenna Perry, Nicola Coughlan and Halley Brisker, and Sydney McLaughlin-Levrone and Naeemah LaFond use OLAPLEX to maintain a healthy hair foundation.
• Get healthier hair and unlock endless possibilities with OLAPLEX’s Bond Building Technology®. It heals hair from the inside out to prove that beauty and health can coexist.

Jump To

• How to Get Healthy Hair with OLAPLEX
• Jenna Lyons x Jenna Perry
• Nicola Coughlan x Halley Brisker
• Sydney McLaughlin-Levrone x Naeemah LaFond

Designed to Defy the Limits of Hair Health

Since day one, OLAPLEX® has sought to defy the limits of haircare—to do what others said was impossible. Our groundbreaking Bond Building Technology® did just that. It healed hair from the inside out and showed the world that beauty and health can coexist. OLAPLEX is Designed to Defy.

How to Get Healthy Hair with OLAPLEX

Our new brand campaign, Designed to Defy, captures the fearless spirit that helped us change haircare forever and celebrates the confidence our bond technology gives salon professionals and their clients. It’s a reminder to all that a healthy hair foundation has the power to unlock endless possibilities.

The campaign is centered around OLAPLEX ambassadors and their celebrity clients who perfectly embody the Designed to Defy theme.

Jenna Lyons x Jenna Perry

Fashion leader & tastemaker: Jenna Lyons is a fashion industry pioneer. From her time at J. Crew to her years spent building brands and shaping trends, Jenna has gained a reputation as a fearless business leader and style icon. Her effortless look starts with foundational hair health. She uses OLAPLEX to defy damage, the elements, and whatever else stands in the way of her hair’s natural beauty.

Known for her thoughtful approach to creating stunning hair color, Jenna Perry has worked with some of the world's most well-known trendsetters: Bella Hadid, Dua Lipa, Emily Ratajkowski, Rosie Huntington-Whiteley, Mary-Kate and Ashley Olsen, and more. Based in New York City, her downtown salon Jenna Perry Hair is a destination for beautifully healthy color and effortless style.

Nicola Coughlan x Halley Brisker

Cultural icon & rising star: Nicola is one of today’s most sought-after actors. Famous for her breakout role in Bridgerton and her advocacy of inclusivity in the worlds of film and beauty, Nicola’s confidence shines on and off the screen. OLAPLEX is a staple in her haircare routine, helping her to defy color damage and keep her signature bombshell blonde, red-carpet ready. A healthy foundation allows her hair to reflect light, shine brighter, and maintain its natural sheen.

At 16, Halley embarked on a career in hairdressing, immediately taking positions in several top London hair salons to learn his craft. When given an opportunity to assist on a photoshoot for a top magazine, he dove head first into doing hair for publication, film, music videos, and fashion. Known for helping leading actors and models achieve stunning, healthy hair, his work can be seen on the covers of international publications such as Vogue, Elle, Cosmopolitan, and many others.

Sydney McLaughlin-Levrone x Naeemah LaFond

Olympian & inspiration: Sydney is known around the world for the power, grace, and discipline she embodied on her way to becoming an Olympic gold medalist. Whether reaching the pinnacle of her sport, leading conversations around wellness, or influencing fashion trends, Sydney's determination and self-belief are an inspiration to millions. She uses OLAPLEX to keep her hair healthy and strong. A healthy foundation allows her hair to defy the damage of a demanding schedule and retain its naturally beautiful shape and definition.

Naeemah LaFond is a Haitian American, Brooklyn-born hairstylist and international educator. She is recognized across the globe for creating iconic statement looks for runways, global ad campaigns, leading fashion publications, and top haircare brands. She is the 2024 NAHA Editorial Stylist of The Year. Outside of her work in the chair, LaFond wrote a viral, conversation-changing guide on how the industry can be more inclusive of Black artists and textured hair. She also launched a mentoring program for hairstylists centered on Black women in fashion.

Learn how to get healthy hair and shop their healthy hair routines.